Social Media Guidelines

Explore UCCS Social Media Guidelines

If you are responsible for managing or maintaining a UCCS department account, you must attend a social media training (link to social media training page) prior to creating or taking over the account. Official UCCS account must be initiated, developed and authorized through the UCCS Marketing and Communications department. Any accounts which do not receive prior authorization will be subject to review when discovered and may be amended or removed.

Account Administrator Responsibilities

Account administrators are responsible for monitoring content for accuracy and acceptability; protecting confidential information and intellectual property rights of others and the university; monitoring and removing content that is illegal, obscene, defamatory, harassing, discriminatory, threatening, infringing on the intellectual property rights of others, or an invasion of privacy; and obtaining the consent of all involved parties prior to distribution or publication of recordings, photos, images, videos, text, slideshow presentations, artwork and advertisements. Account administrators should also ensure their content is in compliance with all federal and state laws, including HIPAA and FERPA, and university policies.

Access

We recommend that all social media accounts be linked to an email address that is accessible by more than one employee. Please ensure login information is available to at least two employees to prevent any access issues. If the employee managing a social media account leaves the university, it is their responsibility to designate a new account administrator and contact the social media specialist in the UCCS communications department with that update.

Branding Guidelines

All UCCS social media accounts must follow our branding guidelines for visual consistency. Profile pictures and cover images should use official UCCS logos or approved department logos that align with university branding guidelines. Please ensure all posts are in line with the UCCS color and typography standards. In writing posts, use a tone that reflects professionalism and inclusivity of UCCS. Posts should be engaging but respectful, prioritizing educational, inspirational and community-driven language.

UCCS Brand Guidelines