Resources

• UCCS Brand Identity Standards
• Photography Database
• Web Accessibility

• HootSuite Social Media Blog
• Social Pro Daily
• Brandwatch Social Image Sizes

• https://recwellness.uccs.edu/
• Social Media Break Tips

• Office of the Dean of Students: (719) 255-3091 or emailing dos@uccs.edu
• Office of Institutional Equity: (719) 255-4324 or emailing equity@uccs.edu
• Ethics Line: 800-677-5590 or https://www.cu.edu/ethicsline

• Your account’s profile photo is the fundamental identity of your college, department, organization, program or center within your social channels. The image needs to be consistent across all platforms and once established, it should not change. Contact us to request an approved account image
• When choosing an image for use on social media platforms, consider using a photograph that represents your unit, for example, a photograph of your location, or an approved account image. You may develop graphic treatments as long as they follow the brand standards. Do not use the standalone UCCS, CU, Mountain Lion, or Board of Regents logos iconographically. Only accounts that represent the university as a whole, with permission from University Advancement, may use the standalone UCCS graphic mark.
• Your cover photo has more flexibility than the profile picture. This photo can be switched out depending on events or marketing campaigns. Although we encourage you to personalize your cover photo, we ask you to ensure your photo is relevant to your unit/department. Be mindful of trademark, licenses and material with a copyright.

• Also referred to as the name of your page/account on social platforms.
• The account long name needs “University of Colorado Colorado Springs” at the beginning;
• However, if you have a long department or organization name (i.e., College of Media, Communication and Information), use “UCCS” in the beginning of your long name.

• Often referred to as the “handle” or username on social media platforms.
• Use “UCCS” in the beginning of your name, followed by your department, organization, program, club or center’s name. If your name doesn’t fit within the platform parameters, contact us for guidance.

• The proper way to refer to the university is “University of Colorado Colorado Springs” with no hyphens, commas, etc.
• Do not use “University of Colorado” or “CU” — that is the system’s name and not our university’s naming convention. Only use "University of Colorado Colorado” or “UCCS” when referencing our campus.

• The About section provides important context for new and existing audiences. In an effort to provide clarity to those seeking more information, we ask that you include the following information in your About section:
• Your page is part of the greater University of Colorado Colorado Springs community;
• The college, department, program, organization, club or center’s name;
• The group’s key statements (if applicable);
• A hyperlink to your group’s website homepage.

• Please use the following for the “About” section on Facebook:
• “This is the official Facebook page of the University of Colorado Colorado Springs [insert unit name here]. This Facebook page is intended to provide information about the UCCS [insert unit name here]. While we encourage you to share comments and interact with us, we will review all content and comments and remove any that contain threats, duplicate posts, illegal suggestions, or advertisements/spam/solicitation. Facebook encourages all users to utilize the “Report” links when they find content that violates Facebook policy.
• Users are expected to abide by applicable laws, regulations, rules and policies including the university’s Student Code of conduct, the university's Discrimination and Harassment Policy, and other regulations and policies concerning public communications. Comments, images and other content posted to this Facebook page do not necessarily represent the opinions of the university.”

The official University of Colorado Colorado Springs hashtag is #UCCS. We encourage you to use hashtags to increase your group’s visibility. When using hashtags use pascal case (e.g., #GoMountainLions) to improve readability

• The core components to a successful post include: a captivating image or video, engaging content and a hyperlink to a webpage with further information (if applicable).
• Image size requirements change frequently – be sure to check the latest requirements.
  • Facebook
  • Twitter (X)
  • Instagram
  • LinkedIn
  • TikTok

Contact us at social@uccs.edu if you have questions regarding content strategy, account verification, platform use or selection, best practices, etc.